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Building brands that move in Australia & New Zealand
Trail Head Goods Co. is a distributor of premium active lifestyle brands in Australia and New Zealand, drawing on decades of global experience.
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Trail Head Goods Co. exists to do more than move product - we move brands forward.
We help active lifestyle brands grow by blending sharp retail strategy with smart demand generation.
We believe in the right gear, in the right hands, at the right time - whether it’s in-store, online, or anywhere the journey starts.
Why choose us?
We actively build your brand in-market
Most distributors just ship product. We create local demand by investing in marketing, retail education and brand awareness - so your brand grows, not just your shipments.
We connect you with the right retail partners
The ANZ market is complex. We know which retailers align with your brand and how to pitch and support them - so you get meaningful placement, not just shelf space.
We support DTC without undermining retail
We understand how to use DTC to build brand equity, drive discovery and gather insights - while still protecting your retail partners and pricing strategy.
We manage import, compliance, and logistics
Getting your product into ANZ can be slow and complicated. We handle the entire process - from customs and warehousing to fulfilment - with a clean, low-friction setup.
We’re a focused, founder-led partner
You won’t be one of 50 brands competing for attention. We work with a small number of partners so we can be hands-on, responsive and fully aligned with your growth.
We’re fully independent with no competing interests
We don’t own brands or retail stores. That means no channel conflict, no competing products and no divided loyalties - just clear focus on building your brand.
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